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Our Values

Our company philosophy is based around
customer centric values

Our company philosophy is based on the following customer centric values:

Quality – all products are imported from UK meeting strict UK regulations. We do not comprise on quality.

Variety – we offer a wide selection of British groceries all under one roof. You will find British Brands as well as Morrisons own labels products giving you a complete choice to suit all budgets.

Price – our prices are comparable and in most cases cheaper than the mainstream supermarkets in Hong Kong.

Time – we understand the value of time in a fast paced life hence by shopping online you can focus on finer things in life

Convenience – no need to carry bags home and no need to go to multiple shops. Simply shop online and have it delivered.

Customer service – superior customer service is at the heart of our business. Customers are our ambassadors.

Welcome to Hong Kong’s 1st Online “British” Supermarket. Welcome to British Essentials.