This is a required field.
This is a required field.
First name is not valid!
Last name is not valid!
This is not an email address!
This is a required field.
This email is already registered!
This is a required field.
Enter a valid password!
Please enter 6 or more characters!
Please enter 16 or less characters!
Passwords are not same!
This is a required field.
Email or Password is wrong!

Privacy & Security Policy


Your privacy is extremely important to us so we want you to know exactly what kind of information we collect about you and how we use it. We have set out all the details below.  Please take the time to read and understand this policy. And bear in mind that by using our websites, you agree to its terms.

What information do we collect and when?

  • We only collect information that we know we will genuinely use. We may collect:

All information you choose to submit to us. You can do that in a number of different ways:

  • By filling in forms
  • By sending us emails
  • By adding posts, reviews or other community forums.
  • By liking or disliking our offers and promotions
  • By interacting with us on social media platforms such as Facebook
  • By talking to us over the telephone
  • By registering accounts on our website including setting up passwords and user names, contact details, account details
  • Full details of the purchases you make on our websites. These include the time, date, order details, delivery address and mode of payment you may use. We will “not” store your credit card details
  • Information on what you view, click on and access. We may collect the time and geographic location of your device when you do so. We also track how often you visit and use our websites.
  • Your social media content where this is in the public domain, and any messages you send direct to us via social media. This information can include posts and comments, pictures and video footage on sites such as facebook

How do we use your information?

We use the information we collect for the following reasons: 

  • To provide you with our website, which requires a certain amount of technical information to work properly
  • To power our security measures and services so you can safely access our website. It also lets us do things such as recognise your username and password, as well as reset them if you happen to forget what they are
  • To help you shop with us online. For example, we need to know your credit card details so that we can take payment for the things in your shopping basket and provide you with a receipt
  • To get feedback from you about our products and websites
  • To reply to any questions, suggestions, issues or complaints you have contacted us about
  • To respond to any social media posts or other public comments you might make, whether they are directly to us or about us, our products, or website
  • To advertise products or services to you for example on your favourite social media sites
  • To tell you about any changes to our products and/or website
  • To make a contract with you. But also to enforce a contract if you do not honour it, including the collection of any debts that we may be owed by you
  • To gather statistics about how you shop on our website and products you purchase
  • To protect you and our business from any other potentially criminal behaviour, including identity theft and fraud
  • To understand you better and in particular, the way you shop

Trademark Protection

All “British Essentials” logos are protected trademarks and are the property of British Essentials Limited in Hong Kong.

All “Morrisons” logos are protected trademarks and are the property of Wm Morrisons Supermarket Plc, United Kingdom.

Welcome to Hong Kong’s 1st Online “British” Supermarket. Welcome to British Essentials.